Why Your Email Signature Matters for Personal Branding

An email signature doesn't look like a big deal considering it is just one's name, title and a few links, but is actually an area of value that is underutilized and can be of assistance in building trust and reputation and can also set new opportunities.

Every email you send can help you promote what you do or who you are. If your signature is top notch, it will actively promote you rather than just existing as an afterthought.

First Impressions Matter (And So Does the Last One)

Final impressions can also have an important impact and therefore your email signature is key component someone will look at at the end of the document.

Have you ever come across an email signature overflowing with motivational quotes? While they may come across as motivating, they aren't necessarily beneficial. Instead stick to your name, title, company, and a few essential contact links.

What a Strong Email Signature Can Do For You:

1. It Builds Instant Credibility

Having a well-crafted email signature increases your polish and professionalism by leaps and bounds.

2. It Strengthens Your Personal Brand

Your email signature should feel like an easier, softer part of your brand and identity.

3. It Engages with Others

Having a signature, in this case, serves to encourage action with a call to action (CTA).

Good Signatures and Their Psychologies

• ✔Clearly state your name and title.
• ✔Match colors to your brands look and feel – This allows for more creativity.
• ✔Avoid clutter – Empty spaces create an aesthetically pleasing look.

Common Issues About Signatures That No One Wants To Talk About

• ✔An over flood of details – Brevity is key.
• ✔Odd combinations of color and fonts – Comic Sans font in neon yellow is a hard pass.
• ✔A plethora of social media accounts – Only add these for accounts you actually use and want to be approached on.
• ✔Use of outdated links or job titles – If the title you use is from two jobs ago and the links you have do not work, it's time for a refresh.

Final Thoughts

With a crafted signature, every email is automatically polished, which improves brand recognition and contact with people is simpler.

If creating an email signature has not been a priority for you, don't stress – a lot of people feel the same way. However, take a deep breath and change it up a bit. Updating your signature could be one of the best ways to enhance your branding out there.

📌 Send Like a Pro! – my recent project that aims to improve and enhance the quality of emails by making them precise and professional.